Sharia Mental Accounting in The Development of Halal MSMEs for Generation Z in Medan City

  • Abdul Hadi Ismail Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
  • Riyan Pradesyah Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Keywords: Mental Accounting, Maqasid Sharia, Sharia Financial Literacy, MSMEs

Abstract

Currently, the government has focused on economic recovery, after the spread of the covid 19 virus that hit the country of Indonesia. One of the instruments taken by the government to improve or restore the economy is by developing MSMEs. In this digital era, the government is developing digital-based MSMEs, so for this reason, the government’s target in this case is MSMEs managed by Generation Z, who understand digitalization. Along with the development of digital-based MSMEs, there are several obstacle factors faced, such as a lack of understanding of financial management, overloading raw material purchases, combining business money with daily money, and the high consumptive level of generation Z. These problems have resulted in many MSMEs that are managed by generation Z. This problem has resulted in many MSMEs managed by generation Z experiencing bankruptcy to bankruptcy, for this reason, sharia mental accounting is needed in building halal MSMEs in generation Z. This study aims to obtain a mental accounting model in building halal MSMEs in Medan City. The research approach used is quantitative, with the SmartPLS analysis tool, with Islamic financial literacy as a mediating variable. The results obtained that mental accounting affects the development of halal MSMEs for Generation Z through financial literacy as a mediating variable. Then Mental accounting from the Maqasid Sharia perspective has a significant effect on the development of halal MSMEs in Medan City through Islamic financial literacy as a mediating variable. Future research is expected to use other mediation variables that can influence Generation Z in developing Halal MSMEs.

References

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Olsen, J. (2019). Mental accounting of income tax and value added tax among self-employed business owners. Journal of Economic Psychology, 70, 125–139. https://doi.org/10.1016/j.joep.2018.12.007

Pradesyah, R., Muhammadiyah, U., & Utara, S. (2023). The Influence Of Sharia Hotel Literacy , Service And Promotion On Consumers ’ Decisions To Use Sharia Hotel Services In Medan City , With. 4, 815–827.

Qiu, S. (2022). Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service. Annals of Tourism Research, 93. https://doi.org/10.1016/j.annals.2022.103367

Ramadanti, H., Nawir, J., & Marlina. (2021). Analisis Perilaku Keuangan Generasi Z Pada Cashless Society. Jurnal Visionida, 7(2), 96–109.

Rospitadewi, E., & Efferin, S. (2017). Mental Accounting dan Ilusi Kebahagiaan: Memahami Pikiran dan Implikasinya bagi Akuntansi. Jurnal Akuntansi Multiparadigma, 169. https://doi.org/10.18202/jamal.2017.04.7037

Thaler, R. H. (2019). Mental accounting matters. In Choices, Values, and Frames (pp. 241–268). https://doi.org/10.1017/CBO9780511803475.015

Wahyuni, S. F., Hafiz, M. S., & Pradesyah, R. (2016). The Effect Of Contribution, Role, And Capital On Msmes Business Development In Islamic Banks With Human Resources Quality As A Moderation Variable Sri. 6(1), 1–23.

Abdani, F., & Nurdin, F. (2019). Kausalitas Mental Accounting dan Pengambilan Keputusan Investasi Mesin Produksi: Suatu Studi Eksperimen. Akuntabilitas, 12(2), 145–156. https://doi.org/10.15408/akt.v12i2.11703

Ahmed, M., Mahmood, A. N., & Islam, M. R. (2016). A survey of anomaly detection techniques in financial domain. Future Generation Computer Systems, 55, 278–288. https://doi.org/10.1016/j.future.2015.01.001

Bae, H. J., Bae, S., Park, C., Han, S., Kim, J., Kim, L. N., Kim, K., Song, S. H., Park, W., & Kwon, S. (2015). Biomimetic microfingerprints for anti-counterfeiting strategies. Advanced Materials, 27(12), 2083–2089. https://doi.org/10.1002/adma.201405483

Eldista, E., Sulistiyo, A. B., & Hisamuddin, N. (2020). Mental Accounting: Memaknai Kebahagiaan Dari Sisi Lain Gaya Hidup Mahasiswa Kos. Jurnal Akuntansi Universitas Jember, 17(2), 123.https://doi.org/10.19184/jauj.v17i2.15393

Hartono, B., Purnomo, A. S. D., & Andhini, M. M. (2020). Perilaku Investor Saham Individu Dalam Perpektif Teori Mental Accounts. Competence : Journal of Management Studies, 14(2), 173–183. https://doi.org/10.21107/kompetensi.v14i2.8957

Ismail, A. H., Khairunnisa, Pradesyah, R., & Bara, A. (2023). Support System Lembaga Keuangan Syariah Dalam Pengembangan Umkm Halal Kota Medan. Jurnal Akuntansi Dan Pajak, 23(02), 1–14.

Keeley, J. (2019). Accounting for Social Processes in the Development of Diagnostic Classification Systems: Commentary on the “Standards and Guidelines for the Development of Diagnostic Nomenclatures and Alternatives in Mental Health Research and Practice.” In Journal of Humanistic Psychology (Vol. 59, Issue 3, pp. 446–452). https://doi.org/10.1177/0022167818788494

Laturette, K., Widianingsih, L. P., & Subandi, L. (2021). Literasi Keuangan Pada Generasi Z. Jurnal Pendidikan Akuntansi (JPAK), 9(1), 131–139. https://doi.org/10.26740/jpak.v9n1.p131-139

Limanseto, H. (2022). Dukung UMKM Naik Kelas, Pemerintah Dorong Transformasi Ekonomi Berbasis Digital dan Tingkatkan Dukungan Pembiayaan - Kementerian Koordinator Bidang Perekonomian Republik Indonesia. Siaran Pers Kementrian Koordinator Bidang Perekonomian Republik Indonesia.

Muhammad Muslehuddin. (2017). Filsafat Hukum Islam dan Pemikiran Orientalis. Tiara Wacana.

Olsen, J. (2019). Mental accounting of income tax and value added tax among self-employed business owners. Journal of Economic Psychology, 70, 125–139. https://doi.org/10.1016/j.joep.2018.12.007

Pradesyah, R., Muhammadiyah, U., & Utara, S. (2023). The Influence Of Sharia Hotel Literacy , Service And Promotion On Consumers ’ Decisions To Use Sharia Hotel Services In Medan City , With. 4, 815–827.

Qiu, S. (2022). Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service. Annals of Tourism Research, 93. https://doi.org/10.1016/j.annals.2022.103367

Ramadanti, H., Nawir, J., & Marlina. (2021). Analisis Perilaku Keuangan Generasi Z Pada Cashless Society. Jurnal Visionida, 7(2), 96–109.

Rospitadewi, E., & Efferin, S. (2017). Mental Accounting dan Ilusi Kebahagiaan: Memahami Pikiran dan Implikasinya bagi Akuntansi. Jurnal Akuntansi Multiparadigma, 169. https://doi.org/10.18202/jamal.2017.04.7037

Thaler, R. H. (2019). Mental accounting matters. In Choices, Values, and Frames (pp. 241–268). https://doi.org/10.1017/CBO9780511803475.015

Wahyuni, S. F., Hafiz, M. S., & Pradesyah, R. (2016). The Effect Of Contribution, Role, And Capital On Msmes Business Development In Islamic Banks With Human Resources Quality As A Moderation Variable Sri. 6(1), 1–23.

Published
2023-09-08
How to Cite
Ismail, A., & Pradesyah, R. (2023). Sharia Mental Accounting in The Development of Halal MSMEs for Generation Z in Medan City. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 6(3), 2836-2851. https://doi.org/10.31538/iijse.v6i3.3952