Local Economy-Based Ecotourism Development Strategy in Mandailing Natal Community Empowerment Using QSPM

Hilma Kholilah Lubis; Annio Indah Lestari Nasution; Rahmat Daim Harahap

Hilma Kholilah Lubis Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Annio Indah Lestari Nasution Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Rahmat Daim Harahap Universitas Islam Negeri Sumatera Utara, Medan, Indonesia

Abstract

Mandailing Natal is an area blessed with abundant natural wealth which is also a source of livelihood for the community. empowering nature tourism (ecotourism) as part of a strategy to take advantage of natural wealth in the Mandailing Natal area without damaging the environment is one of the right steps. By utilizing natural resources which are a tourist attraction in the Mandailing Natal district. The purpose of this research is to identify the conditions of ecotourism in Mandailing Natal based on an analysis of Strengths, Weaknesses, Opportunities, and Threat (SWOT) and to find out the best marketing strategy based on alternative marketing strategies that have been obtained using Quantitative Strategic Planning Matrix (QSPM). The research method used is to use the SWOT and QSPM method. The results of the study show that the Ecotourism Conditions in Mandailing Natal based on an analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) have great strengths. This is illustrated by the results of the IFAS and EFAS matrix analysis which describe the position of tourist attractions in Mandailing Natal in quadrant 1-2 positions in the SWOT matrix. Quadrant 2 describes Strategic Diversification, namely Tourism Objects in a stable condition but facing a number of tough challenges. Tourist attractions in Mandailing Natal can carry out several strategies to face the big challenges towards goodness, including (1) increasing the facility of cleanliness, (2) prioritizing traders so that the prices offered are with complete police and sizes, (3) utilizing large areas of land for complete the lacking facilities as well as add new innovations supported by the regional government or the tourism office.

References

Agus Dwi Cahya, Muinah Fadhilah, Sahilah, & Karyaningsih. (2021). Transformasi Manageria Transformasi Manageria. Journal Of Islamic Education Management, 2(1), 57–72. https://doi.org/10.47476/manageria.v
Alkahfi, M. A., Ayuni, P., Rorizki, F., Batubara, M., & Silalahi, P. R. (2022). S Strategi Promosi Digital Online Shop Aisar.Scarf dalam Meningkatkan Penjualan Produk Hijab. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(3), 567–583. https://doi.org/10.47467/elmal.v3i3.930
Angessa, A. T., Lemma, B., Yeshitela, K., & Endrias, M. (2022). Community perceptions towards the impacts of ecotourism development in the central highlands of Ethiopia: the case of Lake Wanchi and its adjacent landscapes. Heliyon, 8(2), e08924. https://doi.org/10.1016/j.heliyon.2022.e08924
Arnold Sultantio Hutabarat. (2020). Willingness To Pay Untuk Konservasi Spesies Terancam Punah Di Taman Nasional Gunung Halimun – Salah : Aplikasi Metode Contingent Valuation. Jurnal Ekuilnomi, 2(2), 102–115. https://doi.org/10.36985/ekuilnomi.v2i2.110
Endah, K. (2020). Pemberdayaan Masyarakat : Menggali Potensi Lokal Desa. Moderat: Jurnal Ilmiah Ilmu Pemerintahan, 6(1), 135–143.
Fitokimia, U. J. I., Antibakteri, D. A. N., Etanol, E., & Kawista, B. (2018). Prosiding Seminar Nasional Pendidikan Biologi ( ISBN : 978-602-61265-2-8 ), Juni 2018 Prosiding Seminar Nasional Pendidikan Biologi ( ISBN : 978-602-61265-2-8 ), Juni 2018. 2014, 236–241.
Harahap, R. D., Hasibuan, N., Islam, U., & Sumatera, N. (2023). Strategi Pendayagunaan Zakat Produktif untuk Pemberdayaan Ekonomi Mustahik Era Pandemi Covid-19 : Studi Kasus pada LAZNAS IZI Sumut. Jurnal Kajian Ekonomi & Bisnis Islam, 4(4), 852–867.
Harisudin, M., & Qurtubi. (2023). Analysis of Ecotourism Marketing Strategy Using. Jurnal Disprotek, 14(1), 91–98. https://doi.org/10.34001/jdpt
Indriani, N. (2022). Analisis Swot Terhadap Objek Wisata Pantai Natal Menuju Wisata Halal Di Kecamatan Natal. Jurnal Kajian Ekonomi Islam, 7(1), 2022.
Isnaini, F., Hermain, H., & Aslami, N. (2022). Analisis Kepuasan Pelanggan Dalam Meningkatkan Pendapatan Cv Sagu Basah Pak Udin Dalam Perspektif Ekonomi Islam. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(1), 129–142. https://doi.org/10.54443/sibatik.v2i1.508
Ling Zhang. (2020). Advances in Forest Management under Global Change. https://doi.org/10.5772/intechopen.87525
Lubis, F. A., Ahmadi, N., Rahmani, B., & Putri, I. K. (2023). Strategi Pemberdayaan Usaha Mikro Kecil Menengah ( UMKM ) Melalui Program Mekaar Oleh PT . PNM Kota Medan Perspektif Ekonomi Islam. Jurnal Ilmiah Ekonomi IIslam, 9(01), 949–962. https://journal.unita.ac.id/index.php/publiciana/article/view/77/71
Maulana, I., & Aprianto, M. C. (2018). Strategi Pengembangan Ekowisata Berbasis Ekonomi Kearifan Lokal: Sebuah Kasus Di Kampung Tajur, Purwakarta. Eqien: Jurnal Ekonomi Dan Bisnis, 5(2), 50–58. https://doi.org/10.34308/eqien.v5i2.60
Maulidiya, L., Program, M. H., Agribisnis, S., & Pertanian, F. (2020). Potensi Dan Strategi Pengembangan Pariwisata Di Pulau Mandangin Kabupaten Sampang Potential and Strategy for Tourism Development in Mandangin Island, Sampang District. Agriscience, 1(2), 507–529. http://journal.trunojoyo.ac.id/agriscience
Nasution, A. I., Hasibuan, R. R., & Syarvina, W. (2023). Analisis Pariwisata Halal Terhadap Keputusan Wisatawan (Studi Kasuh Wisata di Aceh). Jurnal Ilmiah Ekonomi Islam, 9(01), 1118–1128. http://dx.doi.org/10.29040/jiei.v9i1.6903
Pasaribu, H. F. (2018). Penerapan Analisis Swot Dalam Strategi Pemasaran Pada PT. Arma Anugerah Abadi Medan. Skripsi, 1–91. http://repository.uinsu.ac.id/5198/
Paula, G., Achmadi, A., & Syamsuri, S. (2022). Dampak Program Ekowisata Berbasis Kearifan Lokal Dalam Peningkatan Pendapatan Masyarakat. Etnoreflika: Jurnal Sosial Dan Budaya, 11(1), 34–45. https://doi.org/10.33772/etnoreflika.v11i1.1414
Pramono, S., Ahmad, I., & Borman, R. I. (2020). Analisis Potensi Dan Strategi Penembaan Ekowisata Daerah Penyanga Taman Nasional Way Kambas. Jurnal Teknologi Dan Sistem Informasi, 1(1), 57–67. https://doi.org/10.33365/jtsi.v1i1.208
Ridlwan, M. A., Muchsin, S., & Hayat, H. (2017). Model Pengembangan Ekowisata dalam Upaya Pemberdayaan Masyarakat Lokal. Politik Indonesia: Indonesian Political Science Review, 2(2), 141. https://doi.org/10.15294/jpi.v2i2.9933
Riyanto, D. Y., & Fianto, A. Y. A. (2022). Strategi Analisis Swot Sebagai Pengembangan Wisata Ekowisata Clungup Mangrove Conservation Malang. Jurnal Ilmiah Scroll: Jendela Teknologi Informasi, 9(2), 103–110. https://doi.org/10.30640/ejournalscroll.v9i2.242
Riyanto, S. (2022). Analisis Pemecahan Masalah dan Pengambilan Keputusan Strategis. Gramedia Pustaka Utama. Gramedia Pustaka utama.
Sukarnoto, T. (2020). Pengembangan Ekowisata Berbasis Ekonomi Peluang Bisnis di Era Revolusi Industri 4.0 Desa Patuanan Kecamatan Leuwimunding Kabupaten Majalengka. Etos : Jurnal Pengabdian Masyarakat, 2(2), 89. https://doi.org/10.47453/etos.v2i2.214
Surahman, M. M., & Prapdopo, S. E. (2020). Warisan Sejarah & Budaya Kutai Kajian Multidisiplin Ilmu. CV Literasi Nusantara Abadi.
Tambunan, T. S. (2020). SWOT Analysis for Tourism Development Strategy of Samosir Regency. TIJAB (The International Journal of Applied Business), 4(2), 90. https://doi.org/10.20473/tijab.v4.i2.2020.90-105
Tuwo, A. (2011). Pengelolaan ekowisata pesisir dan laut: pendekatan ekologi, sosial-ekonomi, kelembagaan, dan sarana wilayah. Brilian Internasional.
Viantika, D. S., Siregar, D. R., & Nurbaiti. (2021). Strategi Bertahan Dan Ukuran Keberhasilan E-Business. Ekonomi Bisnis Manajemen Dan Akuntansi (EBMA), 2(2), 207–211.
Yam, J. H. (2020). Manajemen strategi: konsep & implementasi (2nd ed.). Nas Media Pustaka.