The Effect of Digital Transformation, Business Innovation Models, and Creativity on MSME Performance with Competitive Advantage as Intervening Variable

  • Helmy Adisaksana Universitas Brawijaya, Malang, Indonesia
Keywords: Digital Transformation, Model Business Innovation, MSME Performance, Competitive Advantage

Abstract

The purpose of this study was to determine the effect of digital transformation, business innovation model, and creativity on MSME performance with a competitive advantage as an intervening variable. The research method used is quantitative research. The population was all MSMEs in the city of Malang. The sample is determined by the convenience sampling technique. In this study, researchers involved as many as 100 MSMEs in the city of Malang. Based on the research conducted, it was found that there was no influence between the digital transformation variables on performance. There is a significant positive effect between digital transformation variables on competitive advantage. There is a significant positive effect between the competitive advantage variables on performance. There is a significant positive effect between the variables of creativity on performance. There is a significant positive effect between the variables of creativity on competitive advantage. There is a significant positive effect between the variables of the business innovation model on performance. There is no effect between the variables of creativity on competitive advantage. There is a significant positive effect between the variables of digital transformational effect on performance mediated by competitive advantage. There is no influence between the variables of the effect of the business innovation model on performance mediated by competitive advantage. There is a significant positive effect between the variables. The influence of creativity on performance is mediated by competitive advantage.

Downloads

Download data is not yet available.

References

Astuti, T. P., Sitawati, R., & Tukijan. (2019). Pengaruh Kreativitas dan Perilaku Inovatif Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pada Hotel Pandanaran Semarang). Jurnal Ekonomi Manajemen Dan Akuntansi.

Bamfo, B. A., & Kraa, J. J. (2019). Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation. Cogent Business and Management. https://doi.org/10.1080/23311975.2019.1605703

Carrasco, J. L. (2010). Structural Equation Model. In Encyclopedia of Biopharmaceutical Statistics. https://doi.org/10.3109/9781439822463.209

Christa, U. R., & Kristinae, V. (2021). The effect of product innovation on business performance during covid 19 pandemic. Uncertain Supply Chain Management. https://doi.org/10.5267/j.uscm.2020.10.006

Coluccia, D., Lombardi, R., Paoloni, P., & Solimene, S. (2021). The Theory of New Business Models Innovation and Sustainability: Toward New Investigations of Smart Technologies. https://doi.org/10.1007/978-3-030-80737-5_20

Devara, K. S., & Sulistyawati, E. (2019). PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN. E-Jurnal Manajemen Universitas Udayana. https://doi.org/10.24843/ejmunud.2019.v08.i10.p25

Distanont, A., & Khongmalai, O. (2020). The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences. https://doi.org/10.1016/j.kjss.2018.07.009

Hidayat, A. S., Setiawan, Y., Alwi, M., & Nurdiana, E. (2018). Peran Perilaku Inovatif Sebagai Variabel Intervening antara Knowledge Creation dan Keunggulan Bersaing. Jurnal Ecodemica.

Juliandi, A. (2018). Structural Equation Model Partial Least Square ( Sem-Pls ) Dengan SmartPLS. Modul Pelatihan.

Kaleka, A., & Morgan, N. A. (2017). Which competitive advantage (s)? Competitive advantage-market performance relationships in international markets. Journal of International Marketing. https://doi.org/10.1509/jim.16.0058

Koloskova, A., Loizou, N., Boreiri, S., Jaggi, M., & Stich, S. U. (2020). A Unified Theory of Decentralized SGD with Changing Topology and Local Updates. 37th International Conference on Machine Learning, ICML 2020.

Lestari, I., Astuti, M., & Ridwan, H. (2019). PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT. https://doi.org/10.36226/jrmb.v4i1.245

Mittal, S., & Dhar, R. L. (2015). Transformational leadership and employee creativity: Mediating role of creative self-efficacy and moderating role of knowledge sharing. Management Decision. https://doi.org/10.1108/MD-07-2014-0464

Morakanyane, R., Grace, A., & O’Reilly, P. (2017). Conceptualizing digital transformation in business organizations: A systematic review of literature. 30th Bled EConference: Digital Transformation - From Connecting Things to Transforming Our Lives, BLED 2017. https://doi.org/10.18690/978-961-286-043-1.30

Muditomo, A., & Wahyudi, I. (2021). CONCEPTUAL MODEL FOR SME DIGITAL TRANSFORMATION DURING THE COVID-19 PANDEMIC TIME IN INDONESIA: R-DIGITAL TRANSFORMATION MODEL. BASKARA : Journal of Business and Entrepreneurship. https://doi.org/10.24853/baskara.3.1.13-24

Mulyadi, W., Tarigan, R. E., & Widjaja, A. E. (2016). Pengaruh Inovasi, Kreativitas, dan Kepuasan Konsumen terhadap Keunggulan Kompetitif: Sebuah Studi Kasus. Prosiding Seminar Nasional Inovasi Dan Teknologi Informasi.

Mulyana, M., & Sutapa, S. (2014). Peningkatan Kapabilitas Inovasi, Keunggulan Bersaing dan Kinerja melalui Pendekatan Quadruple Helix: Studi Pada Industri Kreatif Sektor Fashion. Jurnal Manajemen Teknologi. https://doi.org/10.12695/jmt.2014.13.3.5

Nadeak, M., Widodo, A., Asbari, M., Novitasari, D., & Purwanto, A. (2021). Understanding the Links between Coaching, OCB, and Individual Performance among MSME Employees. International Journal of Social and Management Studies.

Narastika, A., & Yasa, N. (2017). PERAN INOVASI PRODUK DAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN. Jurnal Ilmu Manajemen Mahasaraswati.

Novitasari, D., & Zuraida, L. (2015). Pengaruh Orientasi Kewirausahaan Dan Kompetensi Wirausaha Terhadap Daya Saing. Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen. https://doi.org/10.32477/jrm.v2i2.167

Okoisama, T. C., Best, E. C., & Anyanwu, S. A. (2017). Corporate image management and firm’s competitive advantage : A study of the telecomunication industry in port harcourt. International Journal of Advanced Academic Research | Social & Management Sciences |.

Purwanto, A., Asbari, M., Prameswari, M., Ramdan, M., & Setiawan, S. (2020). Dampak Kepemimpinan, Budaya Organisasi dan Perilaku Kerja Inovatif Terhadap Kinerja Pegawai Puskesmas. Jurnal Ilmu Kesehatan Masyarakat. https://doi.org/10.33221/jikm.v9i01.473

Rakhmadani, D. P., Putra, Y. D., & Dianti, I. L. (2020). TRANSFORMASI DIGITAL PADA BISNIS UMKM DENGAN PENERAPAN DBMS. JURNAL EKSEKUTIF.

Ranjan, B. S. C., Siddharth, L., & Chakrabarti, A. (2018). A systematic approach to assessing novelty, requirement satisfaction, and creativity. Artificial Intelligence for Engineering Design, Analysis and Manufacturing: AIEDAM. https://doi.org/10.1017/S0890060418000148

Riansyah, R., & ABSTRAK, D. A. W. S. (2018). FAKTOR-FAKTOR YANG MEMPENGARUHI KREATIFITAS DAN INOVASI SERTA IMPLIKASINYA TERHADAP KINERJA KARYAWAN PADA KONSULTAN PERENCANAAN DAN PENGAWASAN ARSITEKTUR DI KOTA SERANG, PROVINSI BANTEN Oleh. Jurnal Ilmiah Magister Management Unikom.

Ruzikna. (2018). Implementasi kreativitas bisnis dan pengaruhnya terhadap keunggulan bersaing. Jurnal Aplikasi Bisnis.

Saebi, T., Lien, L., & Foss, N. J. (2017). What Drives Business Model Adaptation. In Long Range Planning.

Sidik, A. R., & Sutoyo, S. (2020). ANALISIS KEPEMIMPINAN TRANSFORMASIONAL, KOMITMEN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PT. ANGKASA PURA I (PERSERO) DI MASA PANDEMI COVID 19. Jurnal MEBIS (Manajemen Dan Bisnis). https://doi.org/10.33005/mebis.v5i1.104

Tamba, P. H., Ribhan, R., Hayati, K., & Safitri, D. (2020). Pengaruh Ambiguitas Peran dan Konflik Peran Terhadap Kreativitas Karyawan. Jurnal Bisnis Dan Manajemen. https://doi.org/10.23960/jbm.v16i3.145

Utaminingsih, A. (2016). Pengaruh orientasi pasar, inovasi, dan kreativitas strategi pemasaran terhadap kinerja pemasaran pada UKM kerajinan rotan di Desa Teluk Wetan, Welahan, Jepara. Media Ekonomi Dan Manajemen.

Wicaksono, B. D., & Rahmawati, S. (2020). Pengaruh Employee Engagement Terhadap Kinerja Karyawan Direktorat Sistem Informasi dan Transformasi Digital Institut Pertanian Bogor. Jurnal Manajemen Dan Organisasi. https://doi.org/10.29244/jmo.v10i2.30132

Wijaya, D. E. (2017). Peranan Inovasi Produk Terhadap Competitive Advantage Melalui Business Model Canvas Pada PT. Martina Berto Tbk. Agora.

Yang, X., Yu, X., & Liu, X. (2018). Obtaining a sustainable competitive advantage from patent information: A patent analysis of the graphene industry. In Sustainability (Switzerland). https://doi.org/10.3390/su10124800

Published
2022-07-31
How to Cite
Adisaksana, H. (2022). The Effect of Digital Transformation, Business Innovation Models, and Creativity on MSME Performance with Competitive Advantage as Intervening Variable. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 5(2), 608-629. https://doi.org/10.31538/iijse.v5i2.2159