Development of Business Scale: Empirical Evidence from Business Center UINSA Surabaya

  • Akhmad Yunan Atho'illah Universitas Islam Negeri Sunan Ampel, Surabaya, Indonesia
  • Ana Toni Roby Candra Yudha Universitas Islam Negeri Sunan Ampel, Surabaya, Indonesia
Keywords: Development, Business Scale, SWOT, Aggressive Strategy

Abstract

Responses and strategies for the enrichment of product marketing problems in business units at Universitas Islam Negeri Sunan Ampel (UINSA) Surabaya need to be done. It is reasonable to prepare considering that the COVID-19 pandemic has had a systemic impact on all sectors, including the economic and business sectors. Business units in universities as one of the sub-fields that need to be developed as incubation centers, and sources of income for universities are important to maintain stable performance. The purpose of this study was to determine the identification of internal and external conditions. The research used is qualitative, with a descriptive strategy and SWOT analysis as an analytical tool. Informants from this study came from internal and external institutions, such as the daily board (BPH), employees, and customers. Validation of data using in-depth interviews, in order to obtain the accuracy and validity of data and information. The results indicate that the internal and external SWOT analysis is located in quadrant 1, (0.026; 0.063), which shows the results that these coordinates place the company in a position that supports an aggressive strategy. A strategy that prioritizes sales focus and strengthens internal management. Then from an institutional managerial point of view, PUSBIS in its current condition also has fairly solid teamwork, protecting all members of the extended family by carrying out reading routines, daily financial evaluations, self-development training, and compensation for improving performance. Research suggestions that are in accordance with the results of the study are increasing sales skills, utilizing social media, marketplaces, and involving websites to launch and sell products. It is considered important and necessary in the midst of a pandemic that is still not over, to capture the normal potential of buyers from outside the campus.

Downloads

Download data is not yet available.

References

Alfarisyi, A. T., & Fauzi, R. M. Q. (2020). Peran Pemberdayaan Bank Sampah dalam Islam (Studi Kasus pada Bank Sampah Induk Surabaya). Jurnal Ekonomi Syariah Teori Dan Terapan, 6(3), 541. https://doi.org/10.20473/vol6iss20193pp541-554

Amadi, C., Carrillo, P., & Tuuli, M. (2020). PPP projects: improvements in stakeholder management. Engineering, Construction and Architectural Management, 27(2). https://doi.org/10.1108/ECAM-07-2018-0289

Asprila, F. B., Samsuri, A., & Yudha, A. T. R. C. (2021). Pengaruh Pembiayaan Mudharabah pada Nasabah Pemilik UMKM ditinjau dari Perubahan Ekonomi. 8(3), 305–317. https://doi.org/10.20473/vol8iss20213pp305-317

Chrismastianto, I. A. W. (2017). Analisis SWOT Implementasi Teknologi Finansial Terhadap Kualitas Layanan Perbankan di Indonesia. Jurnal Ekonomi Dan Bisnis, 20(1), 136. https://doi.org/https://doi.org/10.24914/jeb.v20i1.641

Colicchia, C. (2019). Managing Cyber and Information Risks in Supply Chains: Insight From an exploratory analyisis. Hull University Business School, University of Hul, UK.

Dana, L. paul. (2010). Introduction: Religion as an explanatory variable for entrepreneurship. In Entrepreneurship and Religion. https://doi.org/10.4337/9781849806329.00006

Dewi, L., Hanik, U., Awwaliah, H., & Yudha, A. T. R. C. (2021). Determinan Harga dan Potensi Sampah sebagai Sumber Modal Ekonomi di Bank Sampah Syariah UINSA Surabaya. Nomicpedia, 1(1), 14–26.

Fatimah, F. N. D. (2020). Teknik Analisis SWOT: Pedoman Menyusun Strategi yang Efektif & Efisien serta Cara Mengelola Kekuatan dan Ancaman. Anak Hebat Indonesia.

Fatmawati, A., Yudha, A. T. R. C., & Syafaq, H. (2020). Kontrak Kerja dan Kesejahteraan ABK Nelayan Perspektif Etika Bisnis Islam di Sarangmerduro, Jawa Tengah. Nukhbatul ’Ulum: Jurnal Bidang Kajian Islam, 6(2), 298–313. https://doi.org/10.36701/nukhbah.v6i2.240

Febrianty, Sudirman, A., Rahman, M. R. R., Jusuf, D. I., Merung, Y. A., Satriawan, D. G., Ramaditya, M., Mulyono, S., Hartini, H., Irwansyah, R., Satmoko, N. D., & Rijal, K. (2020). Pengantar Bisnis (Sebuah Tinjauan Konseptual dan Praktis). In Widina Bhakti Persada Bandung (1st ed.). Widina Bhakti Persada.

Fitriani, R., Nugraha, N., & Djamaludin, D. (2020). Strategi Pengembangan Sektor Industri Alas Kaki Berbahan Kulit dengan Metode Analisis SWOT dan Bisnis Model Canvas. Jurnal Sains, Teknologi Dan Industri, 18(1). https://doi.org/10.24014/sitekin.v18i1.11753

Ghazinoory, S., Abdi, M., & Azadegan-Mehr, M. (2011). Swot methodology: A state-of-the-art review for the past, a framework for the future. Journal of Business Economics and Management, 12(1). https://doi.org/10.3846/16111699.2011.555358

Heryana, A. (2018). Informan dan Pemilihan Informan pada Penelitian Kualitatif. Prodi Kesehatan Masyarakat, Universitas Esa Unggul, 25(December), 1–14.

Hiscott, J., Alexandridi, M., Muscolini, M., Tassone, E., Palermo, E., Soultsioti, M., & Zevini, A. (2020). The global impact of the coronavirus pandemic. Cytokine and Growth Factor Reviews, 53. https://doi.org/10.1016/j.cytogfr.2020.05.010

Kanat S., Abbasi S.A. Peerzada, M.H. and Atilgan, T. (2018). SWOT Analysis of Pakistan’s Textile and Clothing Industry. DE REDACTIE.

Marginingsih, R. (2019). Analisis SWOT Technology Financial (FinTech) Terhadap Industri Perbankan. Cakrawala-Jurnal Humaniora, 19(1).

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44. https://doi.org/10.1016/j.ijinfomgt.2016.03.009

Rangkuti. (2017). Analisis Swot-Teknik Membedah Kasus Bisnis. Cara Perhitungan Bobot, Rating, dan OCAI. Penerbit PT. Gramedia Pustaka Utama.

Stoller, J. K. (2021). A Perspective on the Educational “SWOT” of the Coronavirus Pandemic. In Chest (Vol. 159, Issue 2). https://doi.org/10.1016/j.chest.2020.09.087

Sukoco, A., Anshori, Y., & Yudha, A. T. R. C. (2020). Strategies To Increase Market Share For Histopatological Equipment Products (Brand Sakura): Case Study in Management of a Sole Agent Company. SINERGI , Volume 10 Number 2 September 2020 SINERGI , Volume 10 Number 2 September 2020, 10(2), 19–26. https://doi.org/10.25139/sng.v10i2.2864

Yalina, N., Kartika, A. P., & Yudha, A. T. R. C. (2020). Impact Analysis of Digital Divide on Food Security and Poverty in Indonesiain 2015-2017. Jurnal Manajemen Teknologi, 19(2), 145–158. https://doi.org/http://dx.doi.org/10.12695/jmt.2020.19.2.3

Yudha, A. T. R. C., Awwaliah, H., & Pertiwi, E. M. (2021). SDGs Value and Islamic Philantrophy Through Zakah Institution During the Covid-19. Ihtifaz: Journal of Islamics, Finance, and Banking, 4(1), 31–45. https://doi.org/http://dx.doi.org/10.12928/ijiefb.v4i1.2535

Yudha, A. T. R. C., & Kafabih, A. (2021). Halal Industry During the COVID-19 Pandemic is The Hidden Blessing: Industri Halal Selama Pandemi COVID-19 Adalah Berkah Tersembunyi. El-Qist: Journal of Islamic Economics and Business, 11(1), 17–32. https://doi.org/https://doi.org/10.15642/elqist.2021.11.1

Zibbri, M., Awwaliah, H., Nur, M. F., & Lailussoma. (2021). Dampak Pandemi COVID-19 Terhadap Sektor Riil: Telaah, Harapan, dan Penentuan Arah Kebijakan Sustainable Development Goals (SDGs) dan ZISWAF. Ekonomi Syariah, 16(2020), 53–63. http://dx.doi.org/10.30736/jesa.v6i1.115

Zustika, A. F., & Yudha, A. T. R. C. (2020). Peer To Peer Lending System in Hifdun Maal Perspective: Evidence From the Fintech Company of Investree. Jurnal Ekonomi Syariah Teori Dan Terapan, 7(8), 1584. https://doi.org/10.20473/vol7iss20208pp1584-1597

Published
2022-07-28
How to Cite
Atho’illah, A., & Yudha, A. T. R. (2022). Development of Business Scale: Empirical Evidence from Business Center UINSA Surabaya. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 5(2), 422-440. https://doi.org/10.31538/iijse.v5i2.1809