BUSINESS COMMUNICATION IN DEVELOPING THE HALAL TOURISM INDUSTRY

  • Aang Kunaifi Institut Agama Islam Al-Khairat Pamekasan
  • Nur Syam Universitas Islam Negeri Sunan Ampel Surabaya
Keywords: Business Communication, Halal Tourism, Public Figure, Pamekasan

Abstract

Purpose- This paper aims to determine the effectiveness business communication in developing halal tourism. Through proper business communication, it is hoped that there will be no more misunderstanding between the management and the surrounding community.

 

Methodology - This article was written by analyzing information from primary sources, namely halal tourism managers, community leaders, and ulama councils that are directly related to the case and the phenomenon of the unilateral closure of a tourist destination in Pamekasan.

 

Findings- In this study, the authors found that there was an ineffective communication between managers, in the form of errors in identifying parties who had de facto influence. This error caused misunderstanding of several community groups, then reject the existence of a tourist destination.

 

Social implication- The results show that in the business communication must involve local figures, such as the kyai who owns the pesantren. The acceptance of figures or community leaders through effective business communication guarantees the smooth development of halal tourism, because the community will support it as a form of submission to community leaders.

Downloads

Download data is not yet available.

Author Biography

Nur Syam, Universitas Islam Negeri Sunan Ampel Surabaya

Guru Besar UIN Sunan Ampel Surabay

References

Azis, A. (2020, November 11). Halal Tourism in Pamekasan [Face to face].
Djakfar, M. (2019). Pariwisata Halal Perspektif Multidimensi, Peta Jalan Menuju Pengembangan Akademik dan Industri Halal di Indonesia (2 ed.). UIN Maliki Press.
El-Gohary, H. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives, 19, 124–130. https://doi.org/10.1016/j.tmp.2015.12.013
Hakim, A. A., Ridwan, H., Hasanuddin, M., & Al-Hakim, S. (2017). Towards Indonesia Halal Tourism. AHKAM : Jurnal Ilmu Syariah, 17(2), Article 2. https://doi.org/10.15408/ajis.v17i2.6243
Indar Parawansa, K. (2019, September 25). Industri Pariwisata Jatim sebagai The Awakening Giant. Tribunnews.
Kementerian Perencanaan Pembangunan, K. P. P. (2018). Master Plan Ekonomi Syariah di Indonesia 2019-2024. BAPENNAS.
Koran Madura, M. (2020, Oktober). Ini Penyebab Massa Bakar Fasilitas Wisata Bukit Bintang Pamekasan. Koran Madura. https://www.koranmadura.com/2020/10/1ini-penyebab-massa-bakar-fasilitas-wisata-bukit-bintang-pamekasan/
Kunaifi, A., & Qomariyah, L. (2021). Developing Company Images Through Spiritual Public Relations Facing Covid-19 Outbreak. Jurnal Iqtisaduna, 1(1), 13–22. https://doi.org/10.24252/iqtisaduna.v1i1.15808
MUI Pamekasan, M. U. (2020). Pariwisata dan Hotel Islami Serta Fatwa MUI Kabupaten Pamekasan (1 ed.). MUI Pamekasan.
Mukri, Moh. (2020, November 10). Halal Tourism In Pamekasan [Komunikasi pribadi].
Purwanto, A. (2020, November 10). Halal Tourism in Pamekasan [Face to face].
Rahayu, S., Setiowati, E., Lusia, A., Pranita, D., Priyanto, P., Setiawati, R., & Rahmawati, D. (2016). STUDI AWAL PERUMUSAN INDIKATOR EVALUASI STRATEGI KOMUNIKASI PEMASARAN 12 DESTINASI WISATA DI JAKARTA UTARA. Jurnal Vokasi Indonesia, 2(1), Article 1. https://doi.org/10.7454/jvi.v2i1.21
Sabidin, F. B. (2015). HALAL HOTELS IN MALAYSIA: CERTIFICATION, ISSUES AND CHALLENGES. THE Journal : Tourism and Hospitality Essentials Journal, 5(2), 897–902. https://doi.org/10.17509/thej.v5i2.2000
Segarwati, Y., & Rakhmaniar, A. (2020). Etika Komunikasi Bisnis Budaya Italia Pada Perusahaan Leo Vince Di Indonesia. LINIMASA: JURNAL ILMU KOMUNIKASI, 3(1), 101–112. https://doi.org/10.23969/linimasa.v3i1.2192
Syarif, N. (2014). Komunikasi Bisnis Islam Kontemporer. DeePublish.
Tarmuji. (2019, Juli 17). Kembangkan Wisata Budaya, Disparbud Pamekasan Studi Banding ke Ponorogo. https://www.bangsaonline.com/berita/60306/kembangkan-wisata-budaya-disparbud-pamekasan-studi-banding-ke-ponorogo
tripadvisor. (t.t.). Jelajahi Pulau Madura. https://www.tripadvisor.co.id/
Published
2021-08-31
How to Cite
Kunaifi, A., & Syam, N. (2021). BUSINESS COMMUNICATION IN DEVELOPING THE HALAL TOURISM INDUSTRY. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 4(1), 1-17. https://doi.org/10.31538/iijse.v4i1.1305