BUSINESS COMMUNICATION IN DEVELOPING THE HALAL TOURISM INDUSTRY
Purpose- This paper aims to determine the effectiveness business communication in developing halal tourism. Through proper business communication, it is hoped that there will be no more misunderstanding between the management and the surrounding community.
Methodology - This article was written by analyzing information from primary sources, namely halal tourism managers, community leaders, and ulama councils that are directly related to the case and the phenomenon of the unilateral closure of a tourist destination in Pamekasan.
Findings- In this study, the authors found that there was an ineffective communication between managers, in the form of errors in identifying parties who had de facto influence. This error caused misunderstanding of several community groups, then reject the existence of a tourist destination.
Social implication- The results show that in the business communication must involve local figures, such as the kyai who owns the pesantren. The acceptance of figures or community leaders through effective business communication guarantees the smooth development of halal tourism, because the community will support it as a form of submission to community leaders.
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