Konstruksi Pesan Dakwah pada Iklan Ramayana Edisi Romadhon 1438 H (Kajian Teori Produksi Pesan)

  • Imam Syafi'i Institut Pesantren KH. Abdul Chalim (IKHAC) Mojokerto
Keywords: Constructive Message of Da'wa, Ramayana Ad

Abstract

This paper reviews Ramayana advertisements in Romadhan 1438 H edition. There are two problem formulas that need to be answered in this research; 1). How is the construction process of preaching message in Ramayana advertisement in Romadhan edition?, 2). How is the ideology behind the social reality discourse shown in Ramayana advertisement of Romadhan edition 1438 H? This research applies descriptive qualitative research method, with the theory of message production by using framing analysis technique from William A. Gamson. The results showed that, the construction of preaching messages in Ramayana advertisement of Romadhan 1438 H edition ranges an invitation to carry out the obligatory amaliyah and sunnah when the month of Romadhan has arrived. This is in accordance with the appearance of this ad impression before the month Romadhan arrived. Meanwhile, the ideology behind this ad is related to shari'a and aqidah. Shari'a related to the command to perform fasting in Romadhan, the practices of sunnah in the night of Romadhan. Meanwhile, the Aqidah or Akhlak associated were akhlak to parents, remain optimistic in living the life even if has been left by the people we love, and the last was pilgrimage tomb.

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Published
2018-02-22
Section
Articles